The Best Ways to Improve Your Website’s SEO (Without Losing Your Sanity)
Let’s be honest... SEO can feel like a never-ending puzzle. Just when you think you’ve cracked it, Google changes the rules, and suddenly, your website is playing hide-and-seek with potential customers.
But don’t worry! Whether you’re a small business owner in Wales (or anywhere else for that matter) or just someone wondering why your website isn’t getting the love it deserves, I’ve got you covered. In today's blog I will break down simple, effective ways to improve your SEO, without the jargon, stress, or need for a degree in tech wizardry. And if it all sounds like too much? Well, that’s where I can come in! I'm Julia, a virtual assistant based in Wales and have put together this guide to help you:
1. Nail Your Keyword Research 🔍
SEO starts with knowing what people are searching for—not just what you think they’re searching for. If your dream clients are Googling “best cake shop in Cardiff” but your website talks about “high-quality artisan baked goods,” you might be missing a trick.
Quick wins:
✅ Use free tools like Google’s Keyword Planner to find what your audience is typing in.
✅ Go for long-tail keywords (phrases of 3+ words). They have less competition and bring in the right people. For example my long-tail-keywords for my SEO are "small business support Wales" as opposed to just "business support."
✅ Naturally sprinkle these keywords into your website’s content, but don’t go overboard. (Keyword stuffing = 🚨 big SEO no-no!)
🌼 Want help with keyword research and making your website more Google-friendly? I can handle this for you!
2. Optimise Your Website Like a Pro 🛠️
Even the best website content won’t rank well if your technical SEO is all over the place. But don’t panic! There are a few simple things you can do to make a big difference.
SEO Must-Dos:
📌 Title Tags & Meta Descriptions: These are what people see on Google. Make them catchy, relevant, and include your keywords.
📌 Headings (H1, H2, H3): Structure your pages properly. Google loves a well-organised page (and so do your readers!).
📌 Image Alt Text: Add descriptions to your images to help with search rankings and accessibility.
🌼 Need someone to tweak all this for you? A virtual assistant (like me! 👋) can handle the boring-but-important bits.
3. Content is King… and Queen 👑
Google loves fresh, relevant content. If your last blog post was written when TikTok was just a baby app, it’s time for an update.
What should you be posting?
📝 Blog posts – Answer common customer questions (just like this one!) You can use websites such as www.answerthepublic.com to give you ideas of what answers people are actually searching for online.
🛠️ How-to guides – Teach something useful. Add value. Become an expert!
📖 Case studies – Show off your success stories.
Your website should not be a digital museum. Regular updates tell search engines (and potential customers) that your business is alive and thriving.
🌼 No time to write? I offer blog writing, proofreading, and SEO-friendly content creation. Let’s get your website working for you!
4. Speed Up Your Website 🚀
A slow website is like a shop with a broken door—it frustrates visitors and makes them leave before they even step inside. And guess what? Google hates slow websites too.
Speed Boosting Tips:
✅ Compress images so they load faster.
✅ Reduce unnecessary plugins (if you use WordPress, these can really slow things down!).
✅ Use a caching plugin to store bits of your website for quicker loading.
🌼 Not sure how to do all that? Don’t worry... I can sort it for you!
5. Build High-Quality Backlinks 🔗
Backlinks = other websites linking to yours. They tell Google, “Hey, this site is legit!”
Easy ways to get backlinks:
🤝 Guest blogging – Write for other websites and get a link in return.
💬 Collaborations – Partner with local businesses for shared exposure.
📢 Content sharing – Post useful content that others will want to link to.
🌼 Need help with outreach? At Daffodil VA (that’s me!) can find guest blogging opportunities and handle the behind-the-scenes work.
6. Don’t Forget About Local SEO 🗺️
If your business serves customers in Wales, local SEO is your best friend. For example, if I want to target small business owners looking for VA support then I would use keywords such as "Virtual Assistant Wales" or "Remote PA Wales" to find me, not a competitor.
Quick Local SEO Wins:
📍 Set up a Google Business Profile – Make sure your business appears on Google Maps.
🏙️ Use location-based keywords – Mention where you’re based (e.g., small business support Wales).
⭐ Get reviews – Ask happy clients to leave Google reviews.
🌼 Want to improve your local search rankings? I can help with that too!
7. Track Your Progress (Because SEO is a Long Game) 📈
SEO isn’t a “do it once and forget it” thing—it takes regular check-ins to see what’s working and what needs tweaking.
Best free tools to track SEO:
📊 Google Analytics – See where your visitors come from and what they do on your site.
🔍 Google Search Console – Monitor your search rankings and fix any issues.
📌 SEO audits – Regularly check your site’s performance and update accordingly.
🌼 Too busy for all this? Let me take care of it while you focus on running your business!
Want to Improve Your Website’s SEO Without the Stress?
I guess what I am coming back to is that SEO doesn’t have to be a headache. If you’d rather focus on your business while someone else handles keyword research, blog writing, website updates, and local SEO, I’d love to help!
✅ SEO-friendly content writing
✅ Website optimisation
✅ Social media & email marketing
✅ Virtual assistant support for small businesses
📩 Get in touch today! Let’s make your website work smarter, not harder.
Thanks for reading,
Julia (Virtual Assistant)